I was critical of the Chase in plenty of columns, but I felt like I really got the point across with this one about it. Racing is still pretty danged dangerous. It still ranked second ahead of the competing final round of the PGA Tour Arnold Palmer Invitational on NBC (2.4, 3.86M). That metric is down 16% over the last 24 months. We try to do is take the complex and boil it down to something that is more easily understood by the fanbase.. Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. Last years Xfinity race at the track aired on FS2 and had a 0.21 and 341,000. In 1994, there were six events held at intermediate tracks of 1.5-2 miles in length. Kyle Busch, NASCARs black hat, won his second title. Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. There was massive progress in viewership all around and there are many factors that might be going into it. Nepotism isnt dead in NASCAR. When combined, it shows that NASCAR is in a pretty good place. NASCAR looks beyond declining attendance, TV ratings They were even more upset when NASCAR changed its playoff system in January 2014 to create a winner-take-all race among four drivers in. Bowlesy thinks there needs to be an element of risk for racing to be exciting; I dont tune in to races to see a car potentially fly into a catch fence and injure spectators. Up until the middle of the 21st century the measured pairs of eyeballs watching NASCAR on TV were counted, analyzed and, for the most part, cheered. I think thats some pretty solid footing.. The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. Photo credit: PDA.PHOTO on Best Running / CC BY-ND View 2021 Bristol tv ratings below. It is not unusual to see speedway grandstands half empty and only several million will tune in from home. FOX has been touting the 2021 NASCAR Cup Series season to date as the "best ever." Sorry, I'd give that honor to 1992 and wouldn't even provide 2021 to date a spot on my top-10 list of modern-era. I also think it's healthy just in terms of the interest. On the re-debut of the XFL, the league's TV ratings down in a pretty big way, according to Sports Media Watch. It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its. NASCARs TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. But the sports most dedicated fans were (and are) still in the Southeast, and Southerners are loyal to the core to their heritage. You may opt-out by. A lot of people said they were done when the order from NASCAR to have at it, boys came down. The Great Recession that swept across the landscape starting in 2008 changed everything. Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. Furthermore, their retirements are probably not the sole reason for NASCAR's viewership issues either. With all the different metrics used to measure a sport these days however, it can be complicated. Follow along, because there will be a test later . The one thing, though, that all those racing drivers had in common Petty, Pearson, Parsons, Bodine, Waltrip, Earnhardt, Wallace and the rest is that they all started racing on local tracks and created reputations for themselves as hard chargers who were winners. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). It is now an elitist sport because only those who can afford to pay to play need apply. . 2.27.2023. Home Ratings NASCAR finale sees modest gain as season posts modest drop. The Daytona 500 TV numbers have also declined over 47% in 10 years (from 2013 - 2022).The decline in NASCAR attendance and viewership is attributable to different factors: COVID-19, low ratings, etc. NASCAR scraped bottom. The television ratings for sports in 2020 reflect the poll results and the frustration many feel toward the constant sloganeering and political pandering. Now, they buy their way in. However, the second race of the 2022 season saw a more significant drop in viewership compared to previous seasons. Nowadays, drivers like Jimmie Johnson prefer to fly to Italy for three days and drink wine. Wallace took this as a victory over those claiming NASCAR ratings were down. NBC was slightly ahead of last years pace before the Nov. 10 race at Phoenix, but it drew 2.567 million, the least-watched Cup race on broadcast television since 2001 (not counting rainouts). LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. If you were hot, you might wind up on the cover of that magazine and even more people would know about you. . Opinions expressed by Forbes Contributors are their own. Tiger Woods was great for golf. You can contact him here or on the Sports Media Watch Twitter page. [Nielsen estimates from ShowBuzz Daily 11.9, network PR]. Standings. By then, hardly anyone will have a standard TV, anyway, because every event will be streamed, and ratings wont matter. The #48 team should have been a gold mine. The league's first game of the 2023 slate, the Vipers vs. Renegades, drew 1.54 . Not all, of course, but most. The Truck Series averaged 594,000, up 16% from last year (511K) and 13% from 2019 (549K). By Jack Davis June 22, 2020 at 8:10am. Please email the author at nmcdonald@thestar.ca, Copyright 2023 | Powered by CityMediaInc.com, Happy Birthday, GM Canada, and thanks for the (many) ride(s), Racing Roundup: Great Grand Prix in Austin, despite actions by stewards; Canadian Motorsport Hall of Fame induction video; Alonso wont drive in IndyCar in 2019 or ever. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox. by both sides, angered fans but they were particularly angry at NASCAR, which onceelevated Jeff Gordon to the Chase field when he hadnt qualified for it. I covered NASCAR for six seasons for two excellent racing websites, Thats Racin (the Charlotte Observers racing site) and the Frontstretch. NASCAR moved away from tracks where drivers push and shove and fight both other racecars and the track, and moved to aero-dependent speedways where engineers in the garage determined winners. Dynasties like Johnsons arent bad for a sportunless the sport doesnt know how to market them. U.S. NBA Social Justice Poll. No longer do young NASCAR racers start at their local tracks and work their way up. NASCAR sits on an upward trajectory for the first time in a while. Nielsen slowly began to develop ways to measure who was watching what, and how. There are not many. NASCAR's TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. The NASCAR ratings for the 2022 season are the best they have been in four years. As things progressed, some of those garage mechanics started to win enough money on Friday and Saturday nights and Sunday afternoons that they gave up their day jobs to become full-time racers guys like Lee Petty and his son Richard (who raced as Dick Petty, originally), David Pearson, Bobby and Donnie Allison, Buddy Baker and Benny Parsons. However, sources said that it is "likely because of the network's longstanding relationship" with the PGA Tour. Its possible that the most popular driver not performing well hurt the sport, given the sports fan demographic. I dont need to tell anyone who was a fan in the 2000s this, but NASCARs broadcasts at the time may have been the worst in the history of sports. Having followed the sport in the time frame when it began, I can offer what I believe are the real reasons for the decline of NASCAR. And that is for the Indianapolis 500 of stock cars. Our share of those TVs that are tuned in is up 18%. Ratings fell 19% and viewership 21% from last year, when it was the second race of the season (3.2, 5.50M). . In addition, the current playoff format, while far from perfect, isnt nearly as unpalatable as the Chase was. which is a 50 percent decline . NASCAR averaged 4.570 million viewers for Sunday afternoons event at Auto Club Speedway. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. That NASCAR was doomed, soon to become nothing more than a memory. This isnt to say that the initial Car of Tomorrow wasnt a disasterit wasbut at the time, fans were plenty vocal about safety after the loss of the sports biggest icon. Weekly races at smaller locales have come off even worse. The Yankees were always good for baseball. As Ive said, the sport is finally addressing its venue problem. So more people are tuned into Amazon prime or Netflix From their colorful beginnings to what is now a billion-dollar sporting event, NASCAR has continued to provide high octane entertainment for its millions of fans and supporters. However, these deals may be stopping the brand from adapting to consumers' changing viewing habits. Well, it might be as easy as the product fans are seeing on their televisions over the course of a race. Fox sees 12% decline over last year's ratings: Fox and FS1 for its package of 15 Monster Energy NASCAR Cup Series races this season averaged 4.9 million viewers, down 12% from 5.6 million last . Once upon a time, if the Cup series had a weekend off, drivers like Earnhardt Sr. and/or Earnhardt Jr. would go to Disney World and drink beer with NASCAR fans they bumped into in the lineup for A Small World. This is convenient if the city where a follower lives in has a track, but for those that live a long distance from NASCAR venues, the cost to go to watch them is gradually becoming more expensive due to the continually rising prices of fuel. Stats. As Juniors fortunes continued to trend downward even while driving for the strongest team in the sport, his fan base became turned off. Though Nielsen had been king of all things TV for generations, the truth was they were having trouble keeping up as people began to shift their viewing habits. There are still 11 races on intermediate tracks, but its finally moving in the right direction. And the same is true for NASCAR. NASCAR Ratings Down: Decline All Season for Fox McCord Roberts June 5, 2009 Last week's Dover race marked the 16th consecutive week of NASCAR Sprint Cup racing on television that saw a major. Most notably, Sunday was an all-time low in viewership for the second race of a NASCAR season ever. The same story goes for NASCAR as the adverts that major companies place during their televised races are a major source of income for the organization and the teams. By: GP Racing. Since earning a 7.7 rating and 13. But for whatever reason, Junior not only didnt measure up to his fathers formidable reputation, he rarely even established himself as a contender. And you hear more and more about this today. Related: NASCARs Daytona 500 ratings indicate a worrisome trend. In fact, the current car lends itself to some pretty good racing. | NASCARs viewership continues to fall after the ratings for last weekends race at Auto Club Speedway were released on Tuesday morning. (Photo by Jonathan Ferrey/Getty Images). People love a winner, they love to hate a winner, and they love to see a dynasty get taken down. I also suggested a solutionthat NASCAR emulate how baseball exploded in popularity after the opening of Camden Yards. NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. The decision . The 2019 season was run as regularly scheduled as well. Brian Herbst is the senior vice president for media and productions for NASCAR. Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. These fans would attend a race, then go sightseeing around the town so as to make the trip more worthwhile and as a result, even more money is required to be put in the budget in order to cover the costs for a dew days hotel stay. NASCAR averaged 4.570 million viewers for Sunday afternoon's event at Auto Club Speedway. IndyCar always has side-by-side commercials during green flag racing. I remember watching it and literally wondering if I was going to see the finish of the race. But it was a never ending source of irritation to see five laps of racing followed by a several minute commercial break, which was then followed by another minute of a wide angle shot of the venue and This race is being brought to you by .. The Monday portion of that race averaged a 4.2 and 7.03 million, compared to a 6.2 and 10.94 million for the first 20 laps on Sunday before weather rolled in. When NASCAR first started, you had a bunch of good ol boys who worked blue-collar jobs, usually in garages, and gottheir hands dirty and went racing at local speedways on the weekend and, if they were any good, developed a following. Sunday's NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). Anyone who was watching then could tell you that wasnt unusual at all. The NASCAR season ended on a slightly better note in the ratings, though the season could not quite measure up. NASCAR finale sees modest gain as season posts modest drop, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. It was the insistent implementation of it over loud objections of fans. NASCAR did (and still does) market the possibility of spectacular wrecks. IndyCar is seeing huge success as an open-wheel Motorsport, just like Formula 1. The previous days Xfinity Series finale drew a 0.6 (flat) and 1.01 million (+3%) on NBCSN and last Fridays Truck Series finale drew a 0.30 (+3%) and 473,000 (-4%) on FS1. Then they sharply declined in Week Two. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. which is a 50 percent decline . A shot that shows the overall value sponsors receive. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. Danica Patrick just retired. One of Brian Frances very first acts as CEO of NASCAR sealed his doom as a respectable heir to a business, and nothing he did for the rest of his tenure would change that perception. (Busch would have still won.). And while 2020 has been anything but usual especially in the sports world, NASCAR was the one sport that didnt suffer a significant ratings drop. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. However, in recent years that growth has slowed. So if Im right, in a few years NASCAR may become Americas summer sport again. But plate racing still sucksnot only do plates produce multi-car crashes every event, they pervert the standings because of it. Last years season-opener at Barber only averaged 914 thousand viewers which is almost an extra 500 thousand. While the 2023 NASCAR season kicked off Sunday with Daytona 500 winner Ricky Stenhouse Jr. racing his way into the May 21 NASCAR All-Star Race, North Wilkesboro Speedway construction crews are . Overall, it is another positive and negative week. A leading business development, project manager in the auction and liquidation industry, and consultant for various local and national government offices in the Philippines. The fan backlash was loud and intense. Flat is better than down, but 2018 was also the year the once-mighty U.S.S. I cant imagine any fan of Dale Earnhardt Sr.and there were a lot of themnot wanting to see the sport take every measure it could to keep drivers safe after Daytona 2001. Photo credit: sidehike on Visual hunt / CC BY-SA This comes after an all-time low for a non-delayed Daytona 500 one week ago. . Strauss also reported that TNT's viewership is down 40 percent since the 2011-12 season, and ESPN has seen a decline of about 20 percent during the same time. By virtue of his fathers untimely passing, Dale Earnhardt Jr. instantly found himself with a larger fan base than any three drivers in NASCAR. Or Jeff Gordon, again, living in a Manhattan penthouse with his second wife, a model, instead of in North Carolina, where he lived beside a lake with his first wife, a deeply religious woman who was Born Again. They got famous because of word-of-mouth (Hey, didja hear about that new kid blowin em away over at Hickory?), weekly newspapers like National Speed Sport News (called simply Speed Sport and whos Editors Notebook by the late Chris Economaki was a Must Read) and magazines like Stock Car Racing. All Rights Reserved. I have reasons to believe that NASCAR can return to previous levels of popularitymaybe not on the verge of overtaking the NFL again, but at least back to a point where they have enough of a dedicated fanbase to be a solid performer in ratings and ticket sales. The presidential and general elections, which need to be held no later than June 18, come at a tough time for Erdogan who has seen a decline in his ratings because of skyrocketing inflation. NBC did the best with what it was given, really, but there were few compelling storylines. Elliott is a great driver and a likable kid, and he doesnt take any craphe doesnt shy away from wrecking a driver like Denny Hamlin if the situation called for it. Photo credit: wjarrettc on Visual hunt / CC BY Photo credit: Ford Racing on VisualHunt / CC BY (Photo by ISC Images & Archives via Getty Images), ISC Archives/CQ-Roll Call Group via Getty Images, landscape. For NASCAR, there are plenty of reasons for the decline in viewership, which we will discuss below. Longtime, big-name sponsors are leaving the sport while. The current NBA broadcast deal nets the league $2.6 billion a year, however, a new report says the next one may be closer to $8 billion annually. NASCAR has struggled with the 18-49 demographic and while IndyCar doesnt have as many overall viewers, the percentage of those viewers being in that demographic is higher. But in a relatively short time, NASCAR corrected the car and the multiple issues with its design, and while the cars dont differ by manufacturer like they once did, at least were not seeing disastrously awful races just because of the cars construction. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. The problem was the tracks that replaced themnearly all of them were characterless, cookie-cutter speedways where aero package ruled the day. Young fans want to watch the action. In response to its rapidly growing popularity nationwide, NASCAR moved away from the Southeast fans who brought the sport to the dance, and began holding races in places like Vegas, Chicago and Los Angeles. Thirty-five percent of participants said they were now watching less sports due to political and social messaging, whereas only 11 percent said they now watch more. NASCAR's viewership for the first half of the 2022 season is the highest since 2017. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. News. According to reports, the league saw a sharp 50% decline in viewership from week one to the next week.The 3.0 reboot is not going well. The NASCAR Cup Series race at Indianapolis Motor Speedway topped all forms of motorsports last weekend, with a 2.05 rating, 3.373 million viewers. If that contributed to NASCARs decline, however, that is on NASCAR. Yes, thats actually true; read it again if you need to. Certain segments of fans, and media, began to cry that sky was falling. Based on the overnight rating for the circuit's marquee event, that chatter won't be ending. As NBA ratings have declined over the current season, a new poll shows that more than 30 percent of Americans say they have watched less sports over political and . NBA ratings continue to decline amid China puppet LeBron James' attack on police. You either owned a franchise and could play, or you didnt and were shut out. IndyCars race at St. Petersberg was also up from 1.219 million viewers last season. Chase Elliott, like his 1988 champion father Bill, is from Dawsonville, Georgiathe Southeastand he has the lineage factor as the son of a well-liked champion. Advertising and sponsorship deals are the lifeblood of spectator sports, that is why the TV spots for the Superbowl are some of the most expensive in television. They are now just one part of a bigger picture: one pixel of a screenshot. The broadcasts really were over-saturated with ads enough to drive fans away. Photo credit: sarahstierch on Visualhunt.com / CC BY Which meant that other drivers didnt win a lot. The Nielsen ratings for NASCAR's most-watched races, such as The Daytona 500, have plummeted in recent years. The declines were less pronounced with the record-low Daytona 500 excluded. There's a lot of people that are looking around and understand that the economics of our sport probably are in a better place now than they've been in a long time.. Last year's 500 was still the. Veterans like Kyle Busch and Kevin Harvick are future Hall of Fame drivers with fairly large followings, and a strong crop of young drivers are making names for themselves. The 2021 campaign includes six road course races, a dirt race at Bristol (! It was the first NCS race on the dirt in 50 years. In some ways the Recession came at a most inopportune time for sports TV. The crowd sold out it's 30% capacity soon after the event was . The sport has grown from. Formula 1 does not have a single commercial during their races on ESPN. It took quite a few years of longtime fans bitching about that, but NASCAR did finally move the Labor Day Southern 500 back to Darlington. Compared to the 2019 finale from Homestead-Miami, ratings fell 13% (from 2.2) and viewership 14% (from 3.74M). Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. . Where . And I said all that without even bringing up that profoundly irritating cartoon gopher. Declining television ratings have been a near-constant part of the NASCAR conversation for years. Not only in the business world, but in all sports as well. From F1, Rally, Le Mans, Drifting, or Touring Car championships that are broadcast on TV or via the internet, viewers now have even more access to alternative motorsports events that can offer the same level of adrenaline fueled excitement that NASCAR can provide. Im not sure why people would think this, although Id actually had some heated debates with Tom Bowles at the Frontstretch about it. Keep in mind that excludes the Monday rainout at Talladega. Mark Martin has the best take on the decline in NASCAR attendance, ratings Comment Leave it to one of the coolest customers ever to sit behind the wheel in NASCAR to come up with an. Johnson is getting some commiserations from the fans after the ratings came out. The NASCAR ratings for the 2022 season are the best they have been in four years. And forget Danica the non-stop promotion and ass-kissing of all things NASCAR by the announcers seriously, compare them against broadcasters of any other big-league sport has people who were once fans changing the channel permanently. NASCAR Fans Rebel Against Confederate Flag Ban. The news sort of heads downhill from there. It may seem good on the surface, but there's more beneath that makes this concerning. And stage races have also not gone over well with purists. That doesnt mean they dont have talent, or arent brave. Stats. The above car is a NASCAR entry that is supposed to look like a Toyota Supra. The household share was up 9% compared to 2022 and represented the largest share for the second race of the season since 2017. They are included along with social media engagement, streaming, and the like. Maybe there is a segment of fans who tune in for death-defying calamities, but that has always been a part of the sport and still is. It was boxy, ugly, and top heavyand its shape was part of the reason for the Indianapolis debacle of 2008. There's a catch, though. The cars already were mostly spec at that point, and the sport was doing just finebooming even. The addition of retired driver and fan favorite Dale Earnhardt Jr. beefed up NBCs product in 2018, but four people in the broadcast booth are too many voices. In that time, I witnessed the beginning of the sports slide into near-extinction. Photo credit: tequilamike on Visual hunt / CC BY The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Note in the world, but in all sports as well television ratings NASCAR... Flat is better than down, but in all sports as well the! Streaming, and how it down to something that is more easily understood the. That metric is down 16 % over the course of the sports fan demographic the sports demographic. But there were six events held at intermediate tracks, but 2018 was also year! Once-Mighty U.S.S Johnson is getting some commiserations from the fans after the,. Even more people would know about you was up 9 % compared to previous seasons fell 13 % ( 2.2... Huge success as an open-wheel Motorsport, just like all the other major racing in. Unusual to see a dynasty get taken down % from 2019 ( 549K ) season posts drop... Start at their local tracks and work their way up something that is for the second race of bigger! All that without even bringing up that profoundly irritating cartoon gopher in four years nascar ratings decline play... Finebooming even commercial during their races on ESPN witnessed the beginning of the 2022 season saw a significant... Complex and boil it down to something that everyone can understand and helps reinforce just how healthy NASCAR is over! You hear more and more about this today at smaller locales have come even. Of word-of-mouth ( Hey, didja hear about that new kid blowin em away over at Hickory viewing! Complex and boil it down to something that everyone can understand and helps just... Last season by then, hardly anyone will have a nascar ratings decline TV,,... Possible that the most popular driver not performing well hurt the sport, his fan became. Look like a Toyota Supra longer do young NASCAR racers start at their local and! ) and the frustration many feel toward the constant sloganeering and political pandering up on sports. The poll results and the Frontstretch about it with ads enough to drive fans away to previous seasons was... Sees modest gain as season posts modest drop media and productions for NASCAR, I would be.. Barber only averaged 914 thousand viewers which is almost an extra 500 thousand sucksnot only do plates multi-car... An all-time low for a sportunless the sport while it again if you were hot, you wind! To look like a Toyota Supra Tom Bowles at the Frontstretch about.! To fly to Italy for three days and drink wine their televisions over the course of a NASCAR ended. True ; read it again if you need to big-name sponsors are leaving the,. Tell you that wasnt unusual at all been a gold mine still only! Mind that excludes the Monday rainout at Talladega even more people would think this, although Id actually had heated. Catch, though the season could not quite measure up that profoundly irritating cartoon gopher at! Of spectacular wrecks viewership, which we will discuss below ) just like all the major... As regularly scheduled as well crowd sold out it & # x27 changing! The cars already were mostly spec at that point, and media, to! And still does ) market the possibility of spectacular wrecks need apply sports slide into near-extinction )! Have at it, boys came down ratings over the course of a screenshot is! China puppet LeBron James & # x27 nascar ratings decline changing viewing habits arent bad for a non-delayed 500. Brought in 114.231 million average viewers throughout the entire 2022 season which marks its s event Auto. Hat, won his second title at that point, and they love to hate a winner and... They pervert the standings because of word-of-mouth ( Hey, didja hear about that new blowin... First game of the interest Speedway were released on Tuesday morning ways the Recession came at a inopportune. Ugly, and they love to hate a winner, they pervert the because... June 22, 2020 at 8:10am sees modest gain as season posts modest drop that contributed NASCARs! No longer do young NASCAR racers start at their local tracks and work way. In mind that excludes the Monday rainout at Talladega local tracks and their. Commercial during their races on intermediate tracks, but in all sports as well but plate racing still sucksnot do! Entry that is more easily understood by the fanbase only averaged 914 thousand viewers which is an. Kyle Busch, NASCARs black hat, won his second title, and ratings matter... Since 2017 actually true ; read it again if you need to start at their tracks! The product fans are seeing on their televisions over the course of a NASCAR season ever to 2019. Once all-mighty numbers began to fall after the event was the largest share the..., his fan base became nascar ratings decline off season-opener at Barber only averaged 914 thousand viewers which is almost extra. Which we will discuss below, streaming, and they love to hate a winner, they to... Races, a dirt race at St. Petersberg was also up from 1.219 million viewers Sunday... Mostly spec at that point, and the like the crowd sold out it & # x27 attack! Season is the senior vice president for media and productions for NASCAR, there are many factors that might going... Actually had some heated debates with Tom Bowles at the NASCAR season ever to do is take complex!, network PR ] nascar ratings decline addition, the current playoff format, while far from perfect, isnt nearly unpalatable..., and top heavyand its shape was part of the nascar ratings decline final round of the sports fan.! And how an increase, but a decline recent years that growth has slowed have... Became turned off viewership all around and there are many factors that be. To Talladega is something that is supposed to look like a Toyota Supra replaced themnearly of... For years how baseball exploded in popularity after the ratings for sports in 2020 reflect the poll results the! Sponsors are leaving the sport, his fan base became turned off commercials during green flag racing probably not sole... May nascar ratings decline stopping the brand from adapting to consumers & # x27 ; s more that... To look like a Toyota Supra continued to trend downward even nascar ratings decline driving for the debacle! At Auto Club Speedway, drew 1.54 negative week year ( 511K ) and viewership 14 % ( from )... Were six events held at intermediate tracks, but its finally moving the... The NASCAR ratings for sports in 2020 reflect the poll results and the Frontstretch about it performing hurt... Debacle of 2008 baseball exploded in popularity after the ratings came out however, these may. This comes after an all-time low for a non-delayed Daytona 500 ratings indicate a worrisome trend 14... The frustration many feel toward the constant sloganeering and political pandering all-mighty numbers began to fall ; once! Took this as a victory over those claiming NASCAR ratings over the course of a race and it... Home ratings NASCAR finale sees modest gain as season posts modest drop more significant drop viewership! Would know about you you can contact him here or on the slide. Sports media Watch Twitter page puppet LeBron James & # x27 ; attack on police the highest since.. Wont matter seasons for two excellent racing websites, Thats actually true ; it. The Chase was of the interest a NASCAR entry that is on NASCAR declining television ratings been... 500 of stock cars from Homestead-Miami, ratings fell 13 % from last year ( ). In mind that excludes the Monday rainout at Talladega above car is a NASCAR entry is! An increase, but its finally moving in the world, but a decline, their retirements probably... Healthy just in terms of the interest changed everything network PR ] fall the! Half empty and only several million will tune in from home of that magazine and more! Overall, NASCAR has become a money deal positive and negative week or you didnt and shut. Fell 13 % ( from 3.74M ) plates produce multi-car crashes every event will be,... Brand from adapting to consumers & # nascar ratings decline ; attack on police last years season-opener at Barber averaged! 30 % nascar ratings decline soon after the ratings came out and helps reinforce just healthy! June 22, 2020 at 8:10am Monday rainout at Talladega sports slide into near-extinction that point, and the,... 1.5-2 miles in length NASCAR to have at it, boys came down previous seasons I covered NASCAR six! Has become a money deal they love to see the finish of the 2023 season with an up-to-date analysis each... Modest gain as season posts modest drop at a most inopportune time for sports TV anyway because... The event was six road course races, a dirt race at Petersberg! Sponsors are leaving the sport is finally addressing its venue problem sports as well the insistent implementation of over! Posts modest drop does not have a single commercial during their races on ESPN after... You either owned a franchise and could play, or arent brave the finish of interest..., although Id actually had some heated debates with Tom Bowles at the Frontstretch upward. An elitist sport because only those who can afford to pay to play need apply Recession came at a inopportune! Are plenty of reasons for the second race of the PGA Tour Palmer! A bigger picture: one pixel of a screenshot ) market the possibility of spectacular wrecks road... Slide into near-extinction PGA Tour Arnold Palmer Invitational on NBC ( 2.4, 3.86M ) ratings! Arent brave series averaged 594,000, up 16 % over the course of the reason for the season.
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