The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. Olaplex has also publicly addressed claims of hair loss on Twitter and TikTok, saying its products are independently tested and "results do not indicate that using our products can lead to hair loss.". Olaplex has offered refunds for up to 12 months of purchases, according to customers. If you are researching different brands to find the perfect hair growth products for your hair, you may have found the Olaplex brand. 'I had huge bald spots bcz of their products .. On September 29, 2022, a Piper Sandler analyst downgraded Olaplex to Neutral from Overweight, stating that her work revealed that "competition and misinformation pose growing risks to the company.". Nor have Defendants issued any new warnings or otherwise disclosed the defects and dangers associated with the Products., As the case tells it, the defendants seemingly half-hearted recall amounts to an attempt to appease injured consumers and sweep under the rug the dangers presented by the Products.. Still, the rumors did some damage to the brands previously sparkling reputation. Turn on desktop notifications for breaking stories about interest? "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.". Others disagree and praise Wong for her honesty in coming forward with the facts ahead of the trial while remaining compassionate for those who suffered from the devastating effects of hair loss. February 14, 2023 Examined I started to feel the wind and air on my scalp in places that I've never felt it.". Olaplex covers a wide variety of different hair products that help your hair grow. As you can see, Olaplex products have some good qualities, but there are also plenty of bad things. The complaint filed Thursday . The EU has famously banned or limited more than 1,600 chemicals from personal care products, but if you ask cosmetic chemists, theyll tell you that ingredients alone cant tell you everything you need to know about the safety of a product. 2023 BBC. According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, Its a 10, and Unilever. I want to reassure all of our customers and fans they can continue to use our products with confidence.'. The 61-page lawsuit says that although Olaplex touts the products "over and over" in advertisements as "scientifically proven," free from harsh chemicals and "safe for all hair," the items are, in fact . Keep in mind that, as I write, Olaplex No.3 is marked as a Best Seller on Amazon. It is difficult because they are trying to do active damage control (no pun intended) with consumers by promising these products are safe and will not cause hair loss, but each action they are taking could be used against them in litigation.. Olaplex is facing a lawsuit from customers claiming its products damaged their hair. Damage and excessive hair loss, buyer beware!!! Jue Wong posted a video on Instagram addressingconcerns from the lawsuit filed in California - which argues that Olaplex products caused baldness and blisters for more than two-dozen customers. Corrado Rizzi is the Senior Managing Editor of ClassAction.org. Olaplex has not recalled any of its products in the wake of the lawsuit. Commonly repeated side effects for many of the Olaplex products are hair breakage, thinning hair, and hair loss. The lawsuit, filed last week in a Californian district court, claims the plaintiffs "have lost their hair - in some cases more than half and leaving bald spots in others". Consumers argue the ingredients alleged to be in the Olaplex hair care products lead to allergic contact dermatitis, resulting in hair loss and injuries to the scalp. In response, Olaplex told Business of Fashion that tests performed in-house and by independent labs showed no evidence that the products cause hair loss or breakage. Top Class Actions shares that the court documents of the first court dates show the company openly admitted to knowing the risks of lilial. Sign up for ClassAction.orgs free weekly newsletter here. 'My hair is now in great condition and can go for 4 days between washes. 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There is no reason that Olaplex would cause hair loss. The lawsuit, filed . The BBC is not responsible for the content of external sites. So, Olaplex products clearly can work. "I think by that point I had probably lost 20% of my hair," Auriana told "Good Morning America." This is being done due to Olaplex having a dangerous chemical and failing to inform people of the health risks. In January 2023, a complaint was filed against Unilever from a customer who said she suffered scalp irritation, burns, and hair loss from TRESemms shampoo products, which contained undisclosed levels of an ingredient called DMDM hydantoin (DMDM). According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. Therefore, it can help you fight hair loss while also promoting healthy hair growth. (Bloomberg) -- Olaplex Holdings Inc. said its sales will . Insider has previously reported on customers alleging that they experienced hair loss after using Olaplex products and reported that some had received refunds. The plaintiffs also accuse Olaplex of using celebrities and influencers to market their products, but failing to disclose that they have been paid, and that the company claims their products have been tested, but has not publicized those tests, which is "highly suspect," the complaint says. Olaplex is a company that sells a variety of hair products. She's said she's still waiting to hear back from Olaplex. Ms Wong said: 'I am here today to address some misinformation about our brand, which I know is stressful and concerning for our customers. According to EWG.org, lilial has been identified as having endocrine-disrupting properties, meaning it can interfere with natural hormone functions and may pose a risk to fertility and fetal development. "I'm not touching them again," she said of Olaplex products. DMDM is a type of formaldehyde-releasing preservative, and formaldehyde is considered a probable carcinogen, which means it could cause cancer. hide caption. Contact Sindhu Sundar at ssundar@insider.com or on the encrypted messaging app Signal at (984)-377-3887. The Olaplex Class Action Lawsuit ( NASDAQ:OLPX) ( Olaplex Class Action Lawsuit) was filed after the market closed on November 17, 2022. Additionally, Olaplex publicly released the HRIPT tests for all of their products on their website to demonstrate the safety of Olaplex products for consumers who might be questioning using these products while the brand is battling these allegations in the court system. Additionally, the products contain panthenol, a form of vitamin B5 that can cause an allergic reaction, which resulted in cases of contact dermatitis for some women, and sodium benzoate and ascorbic acid, which together form benzene, a carcinogen, the lawsuit alleges. Updated: Feb 23, 2023 / 09:30 AM PST. Many buy from Amazon which is filled with scam products. Olaplex works on the inside of the hair to strengthen the bonds between the hair's molecules. It is going to be very hard for the plaintiffs to prove the damage is truly related to the product, especially when Olaplex has shared the results of rigorous, industry-standard safety tests.. In late 2022, Olaplex started going viral on TikTok for all the wrong reasons. Had the companies been transparent as far as the volume of complaints they received, consumers could have identified the source of their hair loss and scalp issues much sooner and some could have avoided injury altogether, the lawsuit contends. At the top, it is summed up that Sephora is being sued for selling Olaplex. "We have full confidence and believe in the safety and efficacy of our products," the company continued. "Athlete | Empire" presents the in-depth, intimate stories of these businesses, as told by the players themselves. However, this rebuttal does seem a bit late as consumers have been complaining for months about breakage through various online channels.. I stopped olaplex 4 months ago and guess what? In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit . It is particularly marketed towards people who bleach their hair, and while it is widely available to the public, several products are only sold to trained hair professionals. 1st Fl, Ste 2268A Landmeier Rd Elk Grove Village, IL 60007. But she's not satisfied with the company's response. Wong shared the Instagram to her personal LinkedIn, adding the caption Olaplex fires back with facts and science. The post received hundreds of likes and a barrage of comments applauding Wong for her straightforward response. Please download the PDF to view it: Download PDF. It was filed on February 9, 2023 in the U.S. District Court for the Central District of California. Some other ingredients in Olaplex products include apricot kernel oil, rosemary leaf extract, avocado oil, grape seed oil, and a handful of other beneficial things. Hair-care products company Olaplex Holdings, Inc. (Nasdaq: OLPX) said sales . It is a sign that they pored time and money into making their products. Manage Settings On Tuesday, Olaplex said net revenue this year will be $563 . Olaplex CEO JuE Wong addressed . 3 Hair Repair Perfector, which was sold at Sephora, contains butylphenyl methylpropional (lilial). Looking for a refresh, the 44-year-old said she turned to her hairstylist, who suggested the Olaplex hair care line as a possible solution to her problems. They disputed the brand's social media messaging that its products could revive "compromised hair.". She beings the post by writing: "Olaplex fires back with facts and science." She quoted recent articles on Olaplex, including Insider's coverage, which say that a direct connection between the products and effects like hair loss are hard to prove. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Olaplex was once only available for use in salons by professionals when it launched in 2014 and quickly became an essential treatment for colorists wanting to maintain the integrity and strength of bleached strands. 0 to No. Olaplex refunded Fontenot $250 in Sephora store credits after she sent an email detailing her hair and skin problems, according to customer service messages reviewed by Insider. However, the lawsuit against Olaplex Holdings alleges the . This is also known as their patented single ingredient: Bis-Aminopropyl Diglycol Dimaleate. Olaplexs once sparkling reputation has incurred sustained damage over these last few months, with this latest lawsuit being the latest blow. According to the Olaplex class action lawsuit, the Olaplex No. Now more than ever, players rightly see themselves as multi-faceted entrepreneurs, and seek ways to leverage their brands in everything from real estate to venture capital. Slectionnez Grer les paramtres pour grer vos prfrences. Please look out for the groups on Facebook just to see the damage this product has caused. There is even a Facebook group titled Olaplex and Hair Loss? (Bloomberg) -- Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp . Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. . Months later, as her hair continued to improve, Genute contacted Olaplex saying she thought its products damaged her hair. Barnhouse stopped using the products after 10 treatments because her hair started breaking, she said. Top Class Actions is a legal site that handles public lawsuits. According to the case, each plaintiff has experienced serious injury as a result of using Olaplex products. Again, Olaplex products passed this test. In a Facebook group with 3,100 members devoted to discussing Olaplex and hair loss or damage, several others have said they received or requested refunds from the company. ', 'I was using it too much, and it literally broke my hair. M ore than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. In January 2021, Devacurl agreed to a $5.2 million settlement to resolve the class-action lawsuit claims that the brands products caused hair loss and scalp irritation. Be sure to let me know! Olaplex is the latest haircare brand to face a lawsuit after allegations that the brand's products caused hair loss for some consumers. They list on their website current class action lawsuits and settlements to keep people informed. As mentioned, these reviews are not all for the one with an Olaplex lawsuit. Olaplex's image troubles come at the heels of the company's declining streak since going public in 2021. The outlook was well below the average analyst estimate of $731 million. Over 30 women across the country have joined a lawsuit which claims Olaplex, a hair care brand that has been touted by social media influencers and hair stylists, caused severe damage to their hair, including hair loss, scalp injuries and weakened hair strands. as well as other partner offers and accept our. Olaplex has been around since 2015, and so the fact that there are all these hair loss complaints is unexpected if it's something in the formula, Wong said. Olaplex has a history of digging in and fighting legal battles. With Olaplex having a lawsuit against them, there are obviously bad reviews. 12:08 EST 16 Feb 2023. told "GMA." Overall, she spent $977 on products from 2018 to 2021, according to Sephora online receipts. Updated February 16, 2023 at 12:38 PM ET Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. 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