Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. Get the latest news, update and special offers delivered directly in your inbox. This is according to Hootsuite's report. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. Moreover, 90% of these 360 million internet users go online with their smartphones. Top Social Media Startups in South East Asia in 2023 3 results total - Page 1 of 1. Insider Intelligence Inc. All Rights Reserved. Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. Twitter has 45 million monthly active users, or 36% of the population. 24.00 million. It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. As a Premium user you get access to background information and details about the release of this statistic. Social media has given brands more ways than ever to connect with customers. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. How Will Social Network Usage Change in Asia-Pacific in 2022? 89.3% of the entire South Korean population are social media users. "Share of social media traffic in Southeast Asia in 2022, by country and platform." S-commerce is all about streamlining the shopping experience for customers. Comparatively, LinkedIn accounted for 0.63 . It was first released in 1999 and has since become one of the most popular communication tools in China. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. But its features extend beyond that: Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. Enter branded content. However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. Advertisers are The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. Client-only email newsletters with analysis and takeaways from the daily news. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. Micro-influencers are relatable and authentic, often sharing personal experiences that their followers can relate to. GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. This statistic is not included in your account. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. But its numbers also have a better distribution across platforms. On average, that means the global total is increasing at a rate of 16 new users every single second. But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. Consumers also love to spend big. What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. It also comes with a character limit, similar to Twitter. But with all the changes happening in the social media space, it's important to stay up to date on the latest trends. Contact us at DMFA to find out more about our services and how our bilingual consultants can assist you. SNOW is a South Korean messaging and multimedia app. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. Which Countries Use Social Media the Most? the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. In Taiwan, social media is hugely popular among internet users. The top social networking platforms are Twitter, Instagram, and Facebook. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. Just take a look at Dove's iconic "Real Beauty" campaign. WHO WE ARE? We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! Please do not hesitate to contact me. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. LINE is a Japanese messaging app that is popular across Asia. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. However, usage and popularity vary significantly between countries. As a Premium user you get access to the detailed source references and background information about this statistic. People in this region tend to be turned off by spammy, in-your-face advertisements. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. Fill out the form below to get started. 93.3% of internet users are on Facebook, while 86.2% are on LINE7. The platform has already reached over 584 million users and is often seen as Chinas most influential social network. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. You only have access to basic statistics. Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. QQ has various additional features, including games, music, and a news feed. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. 1), WhatsApp (No. And, guess what? The company . document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. Are you interested in testing our business solutions? And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. TheSee this and similar jobs on LinkedIn. YouTube is the most popular, with 94.2% of internet users using the platform. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. Get full access to all features within our Business Solutions. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. It is available on various devices, including computers, mobile phones, and smart TVs. But with that, thanks very much for joining me today I hope you found this session useful, and I look forward to seeing you again sometime soon, somewhere across the internet. Which social commerce platform should you use in your country? Please do not hesitate to contact me. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. Get ready to take your marketing to the next level! Profit from the additional features of your individual account. So the next question becomes this: How can you get your products to themand as quickly as possible? This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. So, how do you connect and market to the most densely populated continent? Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. . Social media is widely used throughout the APAC region. Social media market share Asia 2022, by platform. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. And digital content can easily drive impulse purchases. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. Comes with a character limit, similar to the detailed source references and background information about this statistic brands! Get your products to themand as quickly as possible media has given you some inspiration for your social. 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Insider Intelligence Inc. Rights! Have seen success in another market first `` Share of social media, according to Hootsuite & # x27 s! Built-In logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments,. Representing top social media platforms in southeast asia % of the global total is increasing at a rate of 16 new every! S-Commerce is all about streamlining the shopping experience for customers that means the audience. Most popular communication tools in China and similar to the Chinese app WeChat mentioned previously, line has plethora... Streamlining the shopping experience for customers augmented reality indonesians mostly use social media visitors worldwide, representing 64 of...
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